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KOMSHE d.o.o
Bulevar AVNOJa 44, local 25
Serbia and Montenegro , Belgrade
+381.11.21.31.617
komshe@KOMSHE.com
 
The identification and promotion of new tourist destinations and their positioning in the market by using multi-media publishing trends.
As a result of its mission, Komshe is developing a globally available printed and electronic edition of the In Your Hands tourist guides.
Business strategy
The business strategy of the Komshe company consists of creating and promoting the brand of the In Your Hands edition of tourist guides. Printed and electronic versions of this edition introduce less well known tourist destinations through the presentation of tourist centres and the promotion of specific types of tourism, such as rural, spa, hunting etc.
The tourist guides are written in a clear, concise and systematic style and seek to inspire tourists to learn about new destinations.
The global availability of the edition creates a significant boost to the image of the destination as well as a rise in profit for the country’s tourist industry. This is a significant factor for the entire economic and social development of the area. Local impact: creation of the population’s positive attitude towards tourism due to direct contact with tourists, which results in the reduction of prejudices and a larger tolerance towards cultural, national and religious differences.
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